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by Manish Grover : Dancing The Digital Tune: The 5 Principles of Competing in a Digital World

ISBN : #0692358749 | Date : 2014-11-02

Description :

PDF-2a3b5 | For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form the basis for future success. These models are focused on a one way street – promote, target and sell – often competing against the rest of the world. We need a new approach to orient our organizations to the new connected world. The 5 actionable f… Dancing The Digital Tune: The 5 Principles of Competing in a Digital World


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Summary Guerrilla Marketing Analysis Lautenslagers Ebook PDF B8ea41155

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by BusinessNews Publishing : Summary: Guerrilla Marketing in 30 Days: Review and Analysis of Levinson and Lautenslager’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-a40bb | The must-read summary of Jay Conrad Levinson and Al Lautenslager’s book: “Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers”. This complete summary of the ideas from Jay Conrad Levinson and Al Lautenslager’s book “Guerrilla Marketing in 30 Days” shows that with 30 days of consistent effort, you can upgrade and enhance your organisation’s entire appr… Summary: Guerrilla Marketing in 30 Days: Review and Analysis of Levinson and Lautenslager’s Book


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Principles Retailing Rosemary Varley PDF 7983da8d9

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by Rosemary Varley : Principles of Retailing

ISBN : #0230216986 | Date : 2014-06-05

Description :

PDF-40e81 | Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree…. Principles of Retailing


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Wisdom Crowds James Surowiecki PDF D2726d2dc

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The Wisdom of Crowds PDF




by James Surowiecki : The Wisdom of Crowds

ISBN : #0385721706 | Date : 2005-08-16

Description :

PDF-04df0 | In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse a… The Wisdom of Crowds


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Consumer Behaviour Zubin Sethna PDF F9a4f4747

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by Zubin Sethna : Consumer Behaviour

ISBN : #1473919134 | Date : 2016-11-01

Description :

PDF-a9350 | Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array o… Consumer Behaviour


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Consumer Behavior Marketing Strategy Hardcover PDF 707c85511

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Consumer Behavior and Marketing Strategy, 9th edition.[Hardcover,2009] PDF




: Consumer Behavior and Marketing Strategy, 9th edition.[Hardcover,2009]

ISBN : # | Date : 2009

Description :

PDF-0d34b | Consumer Behavior and Marketing Strategy, 9th edition.{Hardcover,2009}… Consumer Behavior and Marketing Strategy, 9th edition.[Hardcover,2009]


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CIM Study Text: International Marketing Strategy PDF




by The CIM : CIM Study Text: International Marketing Strategy

ISBN : #0751740225 | Date : 1994-09

Description :

PDF-021c3 | … CIM Study Text: International Marketing Strategy


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Consumer Brand Relationships Measuring Managing PDF 241f3229e

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Consumer Brand Relationships: Meaning, Measuring, Managing PDF




: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

Description :

PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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Advertising Promotion CD ROM McGraw Hill Marketing PDF 2c8063bfc

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Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing) PDF




by George E Belch : Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)

ISBN : #0073049727 | Date : 2004-08-12

Description :

PDF-9a111 | Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate w… Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)


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Business Gamification Dummies Kris Duggan PDF 7aed2c662

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by Kris Duggan : Business Gamification For Dummies

ISBN : #1118466934 | Date : 2013-02-04

Description :

PDF-e23b0 | The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (m… Business Gamification For Dummies


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Business Gamification For Dummies by by Kris Duggan

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Customers Work Perspectives Interactive Service PDF F054a884c

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Customers at Work: New Perspectives on Interactive Service Work PDF




: Customers at Work: New Perspectives on Interactive Service Work

ISBN : #1137293241 | Date : 2013-07-25

Description :

PDF-1e405 | Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer’s active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services…. Customers at Work: New Perspectives on Interactive Service Work


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Customers at Work: New Perspectives on Interactive Service Work by

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Customer CEO Profit Power Customers PDF A4b8e95c6

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Customer CEO: How to Profit from the Power of Your Customers PDF




by Chuck Wall : Customer CEO: How to Profit from the Power of Your Customers

ISBN : #1937134377 | Date : 2013-05-09

Description :

PDF-fbbc0 | Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly ad… Customer CEO: How to Profit from the Power of Your Customers


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Customer CEO: How to Profit from the Power of Your Customers by by Chuck Wall

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by Stephen Asbury : Do the Right Thing: The Practical Guide to Corporate Social Responsibility

ISBN : # | Date : 2016-09-16

Description :

PDF-721aa | This is a reprint of ISBN 978-0-901-357-42-7’Corporate social responsibility’ has been around as a recognised discipline for decades – but how many people really understand what it’s all about, and how it can benefit their business?Do the right thing is unlike any other book on this complex subject. Forget baffling jargon and complicated theory. This book will help you get to grips with improving … Do the Right Thing: The Practical Guide to Corporate Social Responsibility


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How Brands Grow Emerging Services PDF 03ab35c73

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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands PDF




by Jenni Romaniuk : How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

ISBN : #0195596269 | Date : 2015-11-19

Description :

PDF-5fd44 | Following the success of international bestseller How Brands Grow: What Marketer’s Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketin… How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands


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1993 Beyond Strategies Enlarged Single PDF F592d1ae7

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1993 And Beyond: New Strategies for the Enlarged Single Market PDF




by James W. Dudley : 1993 And Beyond: New Strategies for the Enlarged Single Market

ISBN : #0749408405 | Date : 1994-03

Description :

PDF-8abc3 | The author of “1992: Strategies for the Single Market” returns with a new book that examines the implications for companies operating in Europe in the light of the recent EC/EFTA treaty and the creation of a much enlarged single European market in the form of the European Economic Area. Providing an overview of how the Single Market has changed, the text covers key issues such as: researching the … 1993 And Beyond: New Strategies for the Enlarged Single Market


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[Pub.94fua] 1993 And Beyond: New Strategies for the Enlarged Single Market PDF | by James W. Dudley


1993 And Beyond: New Strategies for the Enlarged Single Market by by James W. Dudley

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