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by BPP : CIM Diploma Paper 12 Strategic Marketing Management: Tutorial Text: Analysis and Decision (CIM tutorial text: Diploma)

ISBN : #0751748757 | Date : 2003-09

Description :

PDF-47bdb | This study text focuses on strategic marketing management. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners…. CIM Diploma Paper 12 Strategic Marketing Management: Tutorial Text: Analysis and Decision (CIM tutorial text: Diploma)


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by Geoffrey Randall : The Grocers: The Rise and Rise of the Supermarket Chains

ISBN : #0749461047 | Date : 2011-02-15

Description :

PDF-526ed | The Grocers is an authoritative history and analysis of the British supermarket industry, completely updated in this new edition. It describes the fiercely competitive struggle between the major players and analyses the successes and failures of well-known brands. It tells the continuous story of Britain’s undoubted winner, Tesco, who is dominant in its home market and increasingly successful in i… The Grocers: The Rise and Rise of the Supermarket Chains


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The Grocers: The Rise and Rise of the Supermarket Chains by by Geoffrey Randall

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by Marc H. Rudov : Brand Is Destiny: The Ultimate Bottom Line

ISBN : # | Date : 2017-02-07

Description :

PDF-35f9f | Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why:Sears went from leader to loserIBM’s revenues shrank 19 quarters in a rowApple’s new spaceship HQ will kill its brandUnions impede the su… Brand Is Destiny: The Ultimate Bottom Line


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Brand Is Destiny: The Ultimate Bottom Line by by Marc H. Rudov

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by Michael Hammer : The Agenda: What Every Business Must Do to Dominate the Decade

ISBN : #1400047730 | Date : 2003-04-22

Description :

PDF-647f2 | New rules for the new game:the ideas that every business needs to win in the customer economyIn The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operati… The Agenda: What Every Business Must Do to Dominate the Decade


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The Agenda: What Every Business Must Do to Dominate the Decade by by Michael Hammer

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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books) PDF




by Mike Smith : The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books)

ISBN : #1259835685 | Date : 2017-05-23

Description :

PDF-e2154 | An industry insider reveals the next generation of marketing―and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Indust… The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books)


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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books) by by Mike Smith

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Managing Salespeople Business Owners Guide PDF C52e90f15

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Managing Salespeople: The Business Owner’s Guide PDF




by Philip Gerber : Managing Salespeople: The Business Owner’s Guide

ISBN : #1600051812 | Date : 2010-04-05

Description :

PDF-acd04 | Small business owner, this is for you! You know your product or service like the proverbial back of your hand. Now you are all set to take your business to the next level. You already know how you must go about this: you need to focus your personal energy and attention on running operations and hire someone who can sell–not just anybody, but a salesperson who will go out there and sell with the s… Managing Salespeople: The Business Owner’s Guide


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Managing Salespeople: The Business Owner’s Guide by by Philip Gerber

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Consumer Behavior Building Marketing Mcgraw Hi11 PDF 562cdebb5

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Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition PDF




: Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition

ISBN : # | Date : 2004-01-01

Description :

PDF-2db6d | … Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition


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Monopoly Rules Capture Lucrative Business PDF 0da1ffc14

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Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business PDF




by Milind M. Lele : Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business

ISBN : #0749445467 | Date : 2006-02-01

Description :

PDF-df1b7 | ‘”Monopoly Rules” provides a really useful framework for sorting strategies that work from those that don’t. It is exactly how successful entrepreneurs’ minds work’ – Alfred R. Berkeley, former President, The Nasdaq Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly – centered on acquiring ‘an ownable space for a useful period of time in which you can … Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business


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Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business by by Milind M. Lele

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Strategic Marketing Planning Evaluation Lancaster PDF 72e025d71

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Strategic Marketing Planning and Evaluation PDF




by Geoff Lancaster : Strategic Marketing Planning and Evaluation

ISBN : #8124204470 | Date : 2007-07-30

Description :

PDF-4a529 | … Strategic Marketing Planning and Evaluation


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Strategic Marketing Planning and Evaluation by by Geoff Lancaster

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Management Training Technology Companies Entrepreneur PDF 1db5cd7ce

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Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) PDF




by Bob Norton : Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)

ISBN : # | Date : 2007

Description :

PDF-649b3 | A complete training library for your management team from the exclusive CEO Boot Camp. Best practices for sales, marketing, finance, product development, hiring, management and leadership. Tools to optimize any business model. This package is designed to raise the performance level of any senior management team by providing the tools, strategies, models, knowledge and wisdom of an integrated syste… Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)


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[Pub.08zZm] Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) PDF | by Bob Norton


Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) by by Bob Norton

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Consumer Behavior J Paul Peter PDF 8bb9617af

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Consumer Behavior PDF




by J. Paul Peter : Consumer Behavior

ISBN : #0073404764 | Date : 2009-12-21

Description :

PDF-22827 | This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior


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Consumer Behavior by by J. Paul Peter

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by Robert E. Hall : The Streetcorner Strategy for Winning Local Markets

ISBN : #0963948504 | Date : 1994-05-12

Description :

PDF-cc6c5 | A clear and concise game plan for anyone interested in understanding what profitable local markets are about. Bill Saporito, Member, Board of Editors Fortune… The Streetcorner Strategy for Winning Local Markets


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The Streetcorner Strategy for Winning Local Markets by by Robert E. Hall

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Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com PDF




by Miriam Mennen : Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com

ISBN : #3640570812 | Date : 2010-03-21

Description :

PDF-fe3e6 | Essay from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % – B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company’s … Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com


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Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com by by Miriam Mennen

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International Project Marketing (International Construction Management Series, 6) PDF




by Derek Miles : International Project Marketing (International Construction Management Series, 6)

ISBN : #922108745X | Date : 1999-06

Description :

PDF-ac183 | … International Project Marketing (International Construction Management Series, 6)


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International Project Marketing (International Construction Management Series, 6) by by Derek Miles

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by Wolfgang Lux : Innovationen im Handel: Verpassen wir die Megatrends der Zukunft? (German Edition)

ISBN : #3642281206 | Date : 2012-05-23

Description :

PDF-532cf | In dem Buch legt der Autor dar, wie sich der Handel durch neue Entwicklungen wie Nachhaltigkeit, demographischer Wandel, mobiles Internet, soziale Netze u. ä. verändern wird. Ist der Handel in Deutschland dafür gewappnet? Praxisnah und allgemeinverständlich geschrieben, zeigt das erste Buch zum Innovationsstau im deutschen Handel, welche Voraussetzungen zu schaffen sind. Der Band basiert u. … Innovationen im Handel: Verpassen wir die Megatrends der Zukunft? (German Edition)


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[Pub.54NBl] Innovationen im Handel: Verpassen wir die Megatrends der Zukunft? (German Edition) PDF | by Wolfgang Lux


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